What I do ...
My core competencies include strategic planning, content management, integrated marketing communications, media strategies, business coaching, and process enhancement. My work is fluid, flexible, and customized for your current needs.
marketing & pr plans
internal communications strategies
external communications strategies
Based on customized and organization-specific research, SWOT analyses, Abell's Framework for defining a business, current goals and objectives, and ... perhaps a dream - a roadmap to use throughout the year.
Essential for creating the kind of organization we all desire - brings coherence to the workplace, manages change, coordinates activities and empowers employees to make decisions that reflect the vision.
The heart of a brand and may include emails, brochures, newsletters, blogs, annual reports - online or print - but all valuable branding tools. A one-timer or regularly scheduled, with everything working together.
website design & development
digital profiles and social media
content management
Speaks to your business strategies and branding more than any other tool. It's the hub of all your communications and everything else leads back to it - so it needs to be well-written and search engine optimized.
Somewhat new to the marketing mix, the least understood and the most powerful. Defining what is relevant and what works effectively and placing it at the right time on the right site is the best way to target.
Goal- and objective-oriented, works very hard, whether in a readable and compelling journalistic format or a playful ad strategy ... always reflects brand and meaningful calls to action.